October 16, 2009  


Award Winning Pet Stain and Odor Remover:
“FiZZiON®” Teams up with Garfield

FiZZiON® Concentrated Cleaner, the newest and most innovative product on the market to clean up stubborn pet mess and odor, has just joined forces with Paws, Inc., the company which founded Garfield and his friends.

Fizzion will be using Garfield and Odie as their new mascots on advertising and marketing campaigns beginning in October 2009. “Fizzion had been looking for quite some time to find a dog and cat team that was a strong representation of the brand’s identity and spirit.” said Chris Chartrand, Fizzion’s VP of Sales and Marketing. "We are very excited to be working with the Garfield Characters. Their instant recognition should be a great help to a new brand like Fizzion. Plus, they're a lot of fun and loved by many, including myself."

Aside from Garfield’s charm and ubiquity, the Fizzion team was attracted to the environmental efforts that Garfield’s founder, and Paws President, Jim Davis, has spearheaded over the years. Fizzion is highly focused on making their products, environmentally friendly, naturally sustainable and recyclable so there appeared to be an inherent kinship when the two companies learned of one another.

Since the company was established in 1981, Paws, Inc. has won numerous awards from the National Arbor Day Foundation as well as The Natural Wildlife Foundation. Some notable contributions have included the restoration of two wetland areas and four natural prairie areas; the reforestation of nearly 70 acres of land; as well as the successful management of 250 acres of wildlife refuge.

The Fizzion team is especially proud of having the lowest carbon footprint in their category; Fizzion’s breakthrough eco-friendly and non toxic formula; the promotion of their reusable spray bottle; and finally their earth-friendly and compact packaging which requires 95% less fuel transport then traditional stain and odor removers. “We’re striving to make products that consume less resources for a sustainable future for many generations”, says Dennis Sheirs, VP of the Chemical Division for Fizzion.

The hard work is paying off. Since Fizzion launched in early 2009, they have won several awards including “Editor’s Choice Award” for Pet Product News; Modern Dog’s “Best Pick for Under $20” and Modern Dog’s “Green Pick Award”.

So, what does Garfield’s creator Jim Davis have to say about all of this? “Fizzion is great for eliminating stains and odors. Garfield wishes it would work on dog breath.”